Qingdao Socang Culture & Art Co.Ltd. was established in 2018 by Mr.Wang, who has great interest in western antique collection. In his view, collecting is not about buying something back and lock them in the safe; but is a life-long thing that make one’s life more abundant. And also, collecting will brings people who have the same interest together to communicate and share with each other. At that time, there was no collector community of a certain scale in domestic, so Mr.Wang decided to build a platform exclusively for collectors, where all collectors could find what they need – collecting experience, professional knowledge, and communication within the collectors.
In addition, we are not only focus on domestic, but also upholds an attitude of open exchanges with the outside world, and actively seeks long-term, mutually beneficial international cooperation, such as interviews and conversations, knowledge dissemination, and brand promotion at the cultural level; and trade cooperation, cultural creative products at the commercial level. We welcome all parties with a sincere and positive attitude.
Based on this concept, we aim to build a knowledge platform about European antique and vintage collections, especially European porcelain. Then, relied on WeChat public accounts and websites,and combined with public information and experts guidance, we built a free “basic knowledge platform”， provide everyone with practical knowledge about porcelain collection, professional knowledge about collection, collectors’ experiences and suggestions, as well as practical information such as trends in the collection field and external exchanges, which has been introduced a number of European porcelain brands into the vision of Chinese Western porcelain lovers, deepening their understanding of Western porcelain, and further expanding the scale of Western porcelain collectors group.
At the same time, Collecting Culture is also working with senior collectors to compile books about porcelain to fill the gap in the domestic market in this field，and provide domestic collectors with more concentrated and systematic knowledge popularization and reference materials.
On the other hand, the gradually established trading platform also allows collectors to have a reliable and guaranteed way to obtain their favorite porcelain and other Western antiques.
After several years of development, our operation scale has gradually expanded that from a single WeChat public account to multi-platforms including mini-programs, knowledge website, WeChat video channel, Xiaohongshu, Tik Tok and other video platforms, with more than 200,000 users. Now we occupy a leading position in porcelain collection field in domestic. That commercial operations and cultural communication run in parallel, establishing a platform system with both authoritative knowledge and a mature trading environment for collectors in China.
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